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R-ICT Resource Centre

Cross cutting themes

Better promoting CSR means taking into account the cross-cutting themes and their impacts on society as a whole & benefits for responsible business. Key themes for discussion arise for the digital economy: What is the link between Corporate Social Responsibility (CSR) and competitiveness? How can enterprises exploit this link, through market research, branding, communication or public procurement incentives? Can social innovation be seen as an investment? How can a company respond to social needs in an innovative way, while creating added value for itself? How can a company promote an innovative offer that satisfies the demands of society? Where does responsible Innovation and corporate social responsibility overlap? How do we combine respect for ethics and sustainability? ICT tools enable transparency, accountability and powerful, immediate and interactive communication. Can they help CSR and how?

Within CSR practices, the cross cutting themes breaks down into key themes including CSR and competitiveness, ICT and Social Innovation, ICT and Responsible Innovation, Self- and Co-regulation, ICT tools enabling better CSR management.

Click on the tag cloud to access to further information:

| CSR Management System | Policy/Strategy | British Telecom Better Future Programme

This is an example of how ICT instruments can help with the implementation of CSR strategies in practice. The Better Future programme is a set of goals that BT, as part of their CSR strategy, are planning to achieve by 2020. They use ICT tools to:
a) Increase digital inclusion;
b) Reduce own carbon footprint by employing innovative and sustainable methods in the development of products;
c) Involve other businesses in creating good by decreasing their carbon emissions;
d) Help charities by encouraging its own employees to volunteer and share their skills.

More info >>