Cross cutting themes
Better promoting CSR means taking into account the cross-cutting themes and their impacts on society as a whole & benefits for responsible business. Key themes for discussion arise for the digital economy: What is the link between Corporate Social Responsibility (CSR) and competitiveness? How can enterprises exploit this link, through market research, branding, communication or public procurement incentives? Can social innovation be seen as an investment? How can a company respond to social needs in an innovative way, while creating added value for itself? How can a company promote an innovative offer that satisfies the demands of society? Where does responsible Innovation and corporate social responsibility overlap? How do we combine respect for ethics and sustainability? ICT tools enable transparency, accountability and powerful, immediate and interactive communication. Can they help CSR and how?